Brand Identity: The Digital Age For Elementary Children On African Art – Thesis Proposal Example
Brand Identity: The Digital Age for Elementary Children on African Art Today’s digital age has been greatly influencing the children in the different parts of the world (Vally and Spreen 2006, 57). This is basically the reason why most companies now consider the youth especially the children aging from 6-12 years old in introducing their services to the public.
Significantly, there are companies that are established to primarily cater the needs of children like Disney, Nickelodeon and Africa Access. Worthy to mention, these companies are seen as an effective tool in not just educating the children about the established and known arts and cultures in the world but also an instrument to bring in the national identities of certain nations. In this sense, it is proposed that utilizing the untapped potential of digital media can be an effective and interactive strategy for American children to know African arts.
Disney and Nickelodeon are already internationally recognized as child-friendly companies offering services through the media (Jackson 1996, 50). It is observed that majority of the children who watched their programs are being affected with the western concepts on art, music and culture (Salamone V. and Salamone F. 1999, 85). In fact, these two companies are present in all the major continents of the globe. Also, their services have been supported by educational institutions and affirmatively evaluated through independent studies. Conversely, they are not just known for their television shows but also for their brand logo viable in the manufacturing industry for clothing, toys and even for books. In addition, to assure a wide coverage for interactive learning, these companies are also available online. In other words, branding the identity of these two companies vary from non-printed materials to printed ones. However, the business strategy employed by these companies ranging from promotions, packages, vehicles, advertising and uniforms will be of no availing without the children patronizing its identity.
To encapsulate, media as an effective tool for transmitting information across boundaries can practically be used as a way to introduce the other side of the world.
The Walt Disney Company
Africa Access Logo. Africa Access. http://www.africaaccessreview.org/aar/index.html.
Jackson, Kathy Merlock. 1996. Introduction Walt Disney: Its persuasive products and cultural contexts. Journal of Popular Film and Television, 24 (2): 50.
Nickelodeon Logo. Wikipedia.org. http://en.wikipedia.org/wiki/Nickelodeon_%28TV_channel%29.
Salamone, Virginia and Salamone, Frank. 1999. Images of main street: Disney World and the american adventure. Journal of American Culture, 22 (1): 85.
Vally, Salim and Carol Anne Spreen. 2006. The Globalization of education policy and practice in South Africa. Our Schools, Our Selves, 15 (3).
Walt Disney Logo. LogoBlog.org. http://www.logoblog.org/walt_disney_logo.php.