Free Essays for “Marketing”

An Effective Tool for Strategic Planning
The paper "An Effective Tool for Strategic Planning" is a marvellous example of a marketing essay. SWOT Analysis is a primary research method that aims at analyzing the environment of a company’s business by subdividing the factors into internal and external influential to the company’s business.…
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Marketing Management: Pricing
The paper "Marketing Management: Pricing" is a great example of a marketing assignment. Although pricing can be one of the most difficult marketing decisions, the basic process is to set a price of service is calculating your costs; estimating the benefits to customers and the limits on how much they’re willing to pay; and comparing your products, services, and prices to others that are similar i.e. with the competitors…
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Marketing Mix Strategies - Capturing Customer Value through Pricing
The paper "Marketing Mix Strategies - Capturing Customer Value through Pricing" is a great example of a marketing assignment. The underlying concept of modern marketing strategy is the creation of customer value. What this means is that marketing strategy elements like price, product, place, and promotion have to be based on capturing the customer's expectation, need and satisfaction.…
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Hybrid Marketing Systems
The paper "Hybrid Marketing Systems" is an excellent example of a marketing research paper. Direct marketing through sales personnel or distributors was an old traditional system for a company to bring its product(s) into the markets. Following the advancement of many factors like expanding markets, increasing competition, raising costs, the introduction of new technologies including communications.…
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Promotion Mix Strategies
The paper "Promotion Mix Strategies" is a delightful example of an assignment on marketing. Marketing strategies are undergoing immense changes in the current world based on the changing trends. It is not easy to convince customers using old strategies. Marketing is based on relationship building as per the new scientific methods of organizational theories.…
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International Advertising
The paper "International Advertising" is a great example of an assignment on marketing. The growing competition in the conditions of the globalized market makes the issue of international advertising especially topical for positioning international companies. …
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Marketing Strategy for the Generation Y
The paper "Marketing Strategy for the Generation Y" is an outstanding example of an essay on marketing. Generation Y are those born between 1977 and 1994 (NAS, 2006). In the US, they form 20% of the current population. They are characterized as multi-racial, extremely independent, optimistic and empowered.…
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Women's Regular Favorite High Heeled Shoes
The paper "Women's Regular Favorite High Heeled Shoes" is a great example of a marketing assignment. I choose the 'Women's Regular Favorite High Heeled Shoes' which comes in either the fine calfskin or kid suede with a faux nappa full lining and 3 ½ inches stacked heel and a soft, slip-resistant pig suede heel counter.…
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Alpine Food
The paper "Alpine Food" is an outstanding example of a marketing article. Given the current economic downturn, an external consultant has been sought for advice on Alpine Food’s UK prospective markets. Based on consultant’s assessments Mr. Derek Slattery, CEO, has commissioned Mikheil Chkhartishvili, author, to create a report, due in three weeks, on significance and implications for Alpine Food.…
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Customer Is King
The paper "Customer Is King" is a great example of a marketing assignment. This phrase is powerful. It focuses our attention on the real purpose of business. The business is there to meet the needs of the customer. The customer is the person or persons who by custom seek benefits from the business establishment.…
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Why is Branding so Important in Marketing
The paper "Why is Branding so Important in Marketing" is a great example of a marketing assignment. Branding is a marketing strategy in which a product with excellent quality and durability has established a firm belief in the consumer’s mind and there is a general consensus that a particular brand is going to be definitely good.…
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Market Segments and Sales Forecasting
The paper "Market Segments and Sales Forecasting " is a wonderful example of a marketing assignment. Markets will be defined by behavioral segmentation because the purchase of artwork relies on a very specific need. The criteria analyzed for choosing market segments includes who buys the images produced by the artist, what they need, and how often they purchase the artwork.…
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A Prime Environment for Marketing Efforts: Clean Eating
The paper "A Prime Environment for Marketing Efforts: Clean Eating" is a good example of a marketing article review. Clean Eating is published by the Oxygenfit, which manufactures fitness equipment. On the shelf, it is in the environmental, health and lifestyle sections, well displayed and enticing.…
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Marketing Example: The Good, The Bad, And The Ugly
The paper "Marketing Example: The Good, the Bad, and the Ugly" is a brilliant example of an assignment on marketing. Marketing Example: “The Good, the Bad, and the Ugly” The Good (MacBook Pro – Ultra-thin, Print Ad One of the print ad’s of MacBook Pro laptop was very effective in conveying the idea. It was one of the best print ads in terms of creativity.…
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Value Proposition and Positioning of McDonalds
The paper "Value Proposition and Positioning of McDonald’s" is a great example of a marketing assignment. According to McCarthy (1975), brands have been used primarily for identification. Customers are willing to buy brand rather than by inspection where there is some assurance of quality” (p. 249) The brand chosen is McDonald’s, synonymous to fast foods all over the world.…
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General Opinion about the iPhone: Is it Good or Bad
The paper "General Opinion about the iPhone: Is it Good or Bad?" is a great example of a marketing assignment. The iPhone, launched by Apple Inc., is a line of smartphones which contains almost all functions of a camera phone, media player and acts as an internet device. Besides, the touch screen enabled phone is user-friendly.…
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B2B: Pitfalls & Opportunities
The paper "B2B: Pitfalls & Opportunities" is a good example of an assignment on e-commerce. First of all, selling to an organization such as a business entity is entirely different than selling to an individual consumer. This is the most important concept in B2B e-commerce. A decision to buy is usually a group effort made by the decision-making unit or DMU composed of several people.…
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